Audit · investor

100 user
journeys.

What kids actually built, where they dropped off, and who pays.

Headline

—

real sessions

—

skill events

79%

projected build-rate

44%

projected publish-rate

Top archetypes by fit × pay

First-time solo kid

Curious, opens it once, no specific idea. Bounces.

1.7

eff × pay

Solo kid w/ one real annoyance

Has a specific itch. Builds. Doesn't share.

6.8

eff × pay

Year 7 in class

Teacher requires it. Completes the assignment, low depth.

14.5

eff × pay

Year 10 ambitious

Pushes past the build. Engages with critique.

19.5

eff × pay

After-school code club

Multi-session iteration. Highest publish rate.

17.6

eff × pay

Homeschool kid + parent

Slow but completes. Parent reads the why-footer.

14.8

eff × pay

The funnel

started

100

reached build

79

reached critique

67

reached publish

44

reached share

18

How we charge

Free

£0

solo kids

· 3 builds / month
· watermark

Classroom

£6 / student / yr

teachers

· unlimited builds
· dashboards
· PDF packs

School

£1,200 / yr

heads of dept

· SSO
· multi-class
· OFSTED export

Best-fit payer today: Teacher rehearsing for class.

really lovable

Build it. Ship it.
Teach with it.

2026-05-11 · n=0 real / 100 synthetic

100 userjourneys.

100 userjourneys.

Build it. Ship it.Teach with it.

100 user
journeys.

100 user
journeys.

Build it. Ship it.
Teach with it.